Sfdoubletake's Blog

Stay TRUE to SF | August 24, 2009

True SF kicked off their new summer collection at the beginning of this month with their 13th anniversary. Their new fresh line dubbed “Far From the Finest” includes tees, fitted caps, hoodies, and even a “spice” grinder bearing the True label. The apparel has been available in both store locations since August 1st, but this week they launched their new site featuring their FFTF line, along with all new products from other brands as well. I’ll be sure to grab one of their 1915 tees that has a map of SF peeking through the True logo, I’ll never lose my way home from the mission again!

Trueclothing.net v4.0

Trueclothing.net v4.0

There’s a lot of SF love in this new line of apparel, from street signs, to gang signs throwing up 415, they’re even carrying the new Jansport x HUF collaboration backpack (retails $230.00).

True Street Signs Tee

True Street Signs Tee

So be sure to swing by one of the retail stores located on Haight and cop some SF love:
True Mens
1415 Haight Street
San Francisco, CA 94117

True Womens
1417 Haight Street
San Francisco, CA 94117

-By Zain Ali


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